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A–Z eCommerce Decision Intelligence. Decision frameworks, system blueprints, and cost realities for eCommerce operators.

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Platform Decisions

Platform

Shopify, WooCommerce, custom — platform decisions you make early define what you can build later. Get the framework before you commit. 6 articles published.

Platform

Shopify vs WooCommerce: Decision Framework for Operators

The Shopify vs WooCommerce decision is not features vs price. It's managed-service tax vs technical-overhead tax — and the crossover sits at $500K-$750K GMV.

10 min read·May 10, 2026Read →
Platform

Custom-Built eCommerce: When It Actually Makes Sense

Custom builds are wrong for almost every sub-$5M operator. Here are the 3 specific conditions where they're correct, plus the 20-minute decision tree.

11 min read·May 10, 2026Read →
Platform

The Real Cost of Shopify at Scale

Shopify subscription is 4% of real platform cost at $2M GMV. Here's the full 7-layer stack — apps, transaction fees, Plus break-even, and dev cost.

12 min read·May 10, 2026Read →
Platform

Should You Replatform? A $25K–$500K Decision Framework

The average eCommerce replatforming project runs 2.3x over budget and takes 60% longer than planned. The three cost layers nobody calculates, five real signals to migrate, and a scoring model to decide.

9 min read·Mar 26, 2026Read →
Platform

When to Leave Your eCommerce Platform

The decision to replatform costs $25K–$500K and risks 10–30% traffic loss. Here's the framework for knowing when the cost of staying exceeds the cost of leaving.

10 min read·Mar 24, 2026Read →
PlatformFeatured

The eCommerce Platform Decision Framework

Evaluate eCommerce platforms by business constraints, not feature lists. Shopify, WooCommerce, and custom — plus the switching costs that matter most.

10 min read·Feb 28, 2026Read article →

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