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A–Z eCommerce Decision Intelligence. Decision frameworks, system blueprints, and cost realities for eCommerce operators.

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Free Resources

Decision Templates & Worksheets

The frameworks from our articles, packaged as ready-to-use templates. Each one is designed for an eCommerce operator to complete in under 90 minutes.

Spreadsheet

Platform Decision Scorecard

The constraint-based evaluation from our platform decision framework, formatted as a structured scorecard. Map non-negotiables, score platforms, and model switching costs.

What’s inside

Non-negotiables matrix · weighted platform scoring · switching-cost model

Get this resourceRead the full article →
PDF

Scaling Readiness Checklist

The 4-metric scaling assessment (contribution margin, CAC payback, LTV:CAC, cash conversion cycle) plus the operational readiness checks. Know before you grow.

What’s inside

Contribution margin · CAC payback · LTV:CAC · cash conversion cycle

Get this resourceRead the full article →
Spreadsheet

Quarterly Tool Stack Audit Template

The 4-step audit framework for cataloging every tool, calculating full costs across 3 layers, mapping dependencies, and scoring value delivered. Run it quarterly.

What’s inside

Full tool catalog · 3-layer cost calc · dependency map · value score

Get this resourceRead the full article →

The frameworks behind the templates

Every worksheet distills a full decision framework. Read the thinking first.

All frameworks →
Decision FrameworkHigh

The eCommerce Platform Decision Framework

Which platform fits your constraints without trapping you later?

For Founder, Head of eCommerce10 min
Kill-SwitchHigh

Scaling Before Readiness: The $100K Mistake

Are you ready to scale — or about to destroy margin and cash?

For Founder, Head of eCommerce10 min
Cost AnalysisMed

The Real Cost of Your eCommerce Tool Stack

What is your tool stack really costing once integration and switching are counted?

For Operator, Finance Lead7 min

Prefer to run the numbers live?

The same frameworks, built as interactive calculators — break-even, CAC, and tool stack.

Open the calculators →

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