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Strategy Decisions

Strategy

Long-game decisions: positioning, business model, expansion, and exit. 9 articles published.

Strategy

B2B eCommerce Economics: Where DTC Assumptions Break

A $420 wholesale order looks 12x more profitable than a $35 DTC order. After working capital, account management, and bad debt allocation, it makes 13 points less.

10 min read·May 10, 2026Read →
Strategy

Amazon vs Own Store: The Trade-off Every Brand Faces

Amazon takes 35-45% of revenue when you stack referral, FBA, storage, PPC, and returns. The real question is the channel mix by stage — not a binary.

10 min read·May 10, 2026Read →
Strategy

The Kill Switch: When to Shut Down an eCommerce Business

The median underperforming eCommerce business shuts down 16 months past the financial signal. Here is the 4-metric test that removes emotion from the decision.

12 min read·May 10, 2026Read →
Strategy

Wholesale vs DTC: The Margin and Control Trade-off

Wholesale vs DTC isn't a purity question — it's a constraint question. Identify your binding constraint (margin/volume/distribution/data) and the mix follows.

11 min read·May 10, 2026Read →
Strategy

DTC vs. Marketplace: The Margin Trade-Off Nobody Calculates

Amazon's 3.5% net margin vs. DTC's 24.5% on the same product — the full fee, ad spend, and LTV calculation operators need before choosing a channel strategy.

13 min read·May 10, 2026Read →
StrategyFeatured

The Exit Math Nobody Does Until It's Too Late

The average eCommerce business sells for 2.5-4x annual profit — but 70% of businesses listed never close. The valuation multiplier drivers, the five decisions that destroy exit value years before you sell, and the timeline that separates sellable businesses from unsellable ones.

10 min read·Mar 26, 2026Read article →
Strategy

More Channels, Less Profit: The Multi-Channel Math

Adding sales channels looks like growth but often destroys margin. The real economics of DTC, Amazon, wholesale, and marketplaces — and a framework for deciding when (and whether) to expand.

9 min read·Mar 26, 2026Read →
Strategy

The Subscription Model Trap in eCommerce

Subscriptions are sold as predictable recurring revenue. For physical products, they are more often predictable recurring losses. The economics, the five killers, and the decision framework.

8 min read·Mar 26, 2026Read →
StrategyFeatured

Scaling Before Readiness: The $100K Mistake

74% of startup failures come from premature scaling. The readiness metrics most operators skip — contribution margin, CAC payback, LTV:CAC, and cash conversion — and the three scaling mistakes that turn growth into a death spiral.

10 min read·Mar 24, 2026Read article →

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